FAJRIAH, Riri. UTILIZATION OF BIG DATA IN IMPROVING MARKETING STRATEGIES. Jurnal Ilmiah Universitas Satya Negara Indonesia, [S. l.], v. 2, n. 2, p. 71–82, 2024. Disponível em: https://www.ejournal.usni.ac.id/index.php/jisni/article/view/30. Acesso em: 21 sep. 2025.